The Business of Homeschooling
Explore the business side of homeschooling. As the number of homeschoolers continues to grow, the art of marketing to homeschoolers increases in significance. We take a look at the demographics of the homeschool market and homeschooling businesses. Also of interest is the relationship between the homeschooling market and corporate entities.
The Business of Homeschooling:<br>The Homeschool Market
What is a Media Kit and How Do I Make One?
A media kit is a document you provide to potential advertisers and other parties you are interested in working with information about your value as a partner. It is meant to reflect your reach as a blogger. A media kit can be as simple as an ad page with basic blog and social media numbers or as complex as a full-blown demographic study of your readers printed and bound. Whatever kind of media kit you choose to create, remember to be clear and concise.
PR Mama Perspective: Understanding the Homeschool Market
Get tips on how to understand the homeschool market, how to do market research on a home business budget, and whether or not you should buy advertising.
Marketing to the Homeschool Audience
The homeschool niche is unique and has its own quirks. This youtube video shares ten tips for marketing your product or service to homeschool parents.
Homeschool Speakers & Vendors Association
The Homeschool Speakers and Vendors Association (HSVA) was originated and founded by Steve Clark, a homeschooling dad from Louisville, KY. From 1998 to the present, Clark also spent over 2000 hours working in homeschool booths and speaking at homeschool conventions all across the US and Canada. After meeting hundreds of other speakers and vendors at these conventions, Clark saw that there was a great need for an association that would provide support and assistance, mainly in the areas of compiling convention information and developing marketing resources. After brainstorming the idea with other vendors and speakers, Clark and his wife, Katrina, launched HSVA in 2003.
Marketing to Homeschoolers with Social Media
How homeschoolers interact with social media. Myths about using social media for marketing to the homeschool audience. Social media preferences for the homeschool market.
Product Reviews on Homeschool Blogs: How to Get Them
How to get bloggers interested in your products so that they will write product reviews on their homeschool blogs -- have an outstanding product first of all and give bloggers incentives. Find social media savvy homeschool bloggers on Twitter and G+ using two special hashtags.
Targeting a Message: Homeschoolers and Social Media
Homeschoolers are actually not the easiest marketing targets in general. You might think that we are such a specific subset of the population that we basically have a marketing bullseye on our foreheads, but the truth is that people homeschool their children for such a wide variety of reasons that figuring out where we are coming from can be a full-time job in itself. The one thing homeschoolers DO have in common is their belief that by homeschooling, they are providing a customized education for their child.
Marketing to Homeschoolers: Specialty Retailers Find a New Niche
If you’re looking for a perfect niche market for your specialty toys, you might try homeschoolers. Since they are outside of the mainstream, they tend to be more skeptical about mass-marketed products and more inclined to make unorthodox choices, as a scan of homeschooling websites and a survey of five homeschooling moms revealed.
Reaching the Homeschool Market
A look at what homeschoolers buy and different ways to reach the homeschool market.
Parents Educating at Home (PEAH)
Parents Educating at Home (PEAH) has as its goal to network with businesses and organizations to raise the awareness of home schooling in the community. They work to manage and communicate discounts and savings that home schooling families can receive as well as continually work to obtain additional discounts both nationally and locally on behalf of the homeschooling community. In order to become a member, you must pay a fee.
Looking for Another State?
Featured Resources

As an Amazon Associate, we earn from qualifying purchases. We get commissions for purchases made through links on this site.

Field Trips: Bug Hunting, Animal Tracking, Bird-watching, Shore Walking
With Jim Arnosky as your guide, an ordinary hike becomes an eye-opening experience. He'll help you spot a hawk soaring far overhead and note the details of a dragonfly up close. Study the black-and-white drawings -- based on his own field research -- and you'll discover if those tracks in the brush were made by a deer or a fox.In his celebrated style, this author, artist, and naturalist enthusiastically shares a wealth of tips. Jim Arnosky wants you to enjoy watching wildlife. He carefully expla...
100+ New Jersey Drivers Licensing Exam Facts That You Need To Know: Quick Review for the Written Test
Prepare for the New Jersey's Driver's Written Exam. Know the 100+ important facts for the test. Be prepared to ace the exam!
Catholic Home Schooling: A Handbook for Parents
Mary Kay Clark, the director of the accredited and successful Seton Home Study School shows parents why and how to teach their children at home, giving scores of practical examples and setting forth the spiritual, moral and academic advantages. The book includes chapters by several experts and covers Catholic curriculum, textbooks, Catholic family life, legal aspects, discipline, socialization, home management, using computers, children with learning disabilities, single-parent home schooling, t...
So You're Thinking About Homeschooling: Fifteen Families Show How You Can Do It
Confused and intimidated by the complexities of homeschooling, many sincere parents never get past the "thinking about it" stage. Now Lisa Whelchel - herself a homeschooling mother of three - introduces fifteen real families and shows how they overcome the challenges of their unique homeschooling situations. This nuts-and-bolts approach deals with common questions of time management, teaching weaknesses, and outside responsibilities, as well as children's age variations, social and sports invol...
A Twaddle-Free Education: An Introduction to Charlotte Mason's Timeless Educational Ideas
Are you disappointed with dumbed-down reading material (“twaddle”) written for children? Do you wish for your children to feast their hearts and minds on noble ideas, fine art, and great literature? Are you hoping your children gain an appreciation of nature and a deep understanding of natural sciences? Most importantly, do you want your children to develop a lifetime love of learning? If you answered “yes,” you may discover a Charlotte Mason-inspired twaddle-free education is just what you’ve b...